What's in a word? Just about everything! Love, hate, power, pleasure Shareef Miller Eagles Jersey , you name it and it can be said or written. But say or write it in the wrong context and it can become a weapon. Convey your message as you mean it to be said or understood and it will become your lifeline to happiness and riches.
If the best way of communicating with prospects and existing customers was through sign language, we?d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we?d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple?or is it?
A sales person has the benefit of meeting his prospect face to face JJ Arcega-Whiteside Eagles Jersey , and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he?s hitting the right buttons. This is usually indicated by the prospect?s head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.
A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect?s answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect?s faces while they?re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.
The Internet and Direct Mail Marketer have no such advantages over their prospects. They can?t see them and they can?t hear them. Their only weapon in their armory of sales pitches is their written word.
How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it?s a sales letter, an email or ad Miles Sanders Eagles Jersey , the written words must convincingly convey the sales message directly into the prospect?s mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.
Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your ?hello? Andre Dillard Eagles Jersey , your ?hey you? and your ?listen up?. If your headline doesn?t grab the attention of your prospect within two seconds, it?s goodbye and farewell.
Other important aspects of a ?killer? sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they?re also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they?re almost as important as the headline itself.
Then there?s the body copy. It?s here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives DeSean Jackson Eagles Jersey , so there can be no excuse.
But the real secret to creating captivating copy is to use ?sense? words. That is, words that arouse the senses. Touch, see, smell Dallas Goedert Eagles Jersey , taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.
When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill Carson Wentz Eagles Jersey , and it?s a skill that every online and offline marketer needs to fully comprehend.
Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.
Never underestimate the secret power of words.
Many of you will probably remember the days when the only way to start a successful home business was to join some sort of multi-level marketing program or sell makeup at parties. In those days, people would have to buy a membership in the ?program? along with an inventory of sample products that they would then sell to friends and coworkers at ?parties.? Most people were not very successful at this and made very little money and usually alienated their friends and family. In the 1990's however, all of that changed for the better with the advent of the Internet and a retail delivery method called wholesale drop shipping.
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