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Contrary to common perception Ozzie Smith Cardinals Jersey , creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement Keith Hernandez Youth Jersey , the first step is to decide on definitions, the second is to decide on methods of measurement and finally, to monitor each measurement for improvement.


Definitions of creativity are not elusive. In fact Orlando Cepeda Youth Jersey , the number of definitions helps the analyst better define creativity and refine its management:


a) Coming up with original ideas.


Misleading. It can be compellingly argued that all new ideas are actually evolutions of previous ideas. Implies a break from the past.


b) Recombination.


The recombination of existing elements to form something new. Thus creativity is not something completely new but relatively new. Offers a practical method. For example, Synectics ? the practice of taking two elements and consciously creating new links and elements from them.


c) Novel and useful solutions.


Does not imply a complete break with the past and introduces the concept of applicability. Can be extrapolated to arrive at creative and critical thinking. Where creative thinking is used generate a large idea pool and critical thinking is used to reduce that pool to feasible ideas. Implies that creativity can be measured according to degrees of novelty. Someone who expands on Einstein's Theory of Relativity is not as creative as Einstein was as the ideas are not as novel.


d) Expressing unusual thought. Experiencing the world in novel ways. Effect significant changes in culture (Csikszentmihalyim, 1996).


Implies creativity has practical Chris Carpenter Youth Jersey , expressive and cognitive elements. Closer to the common perception of ?artist.?


e) Producing a number of ideas, a number of diverse ideas and a number of rare ideas. The most thoroughly 'scientific? definition and practical on a quantitative level.


f) Creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation. Provides a good distinction between creativity and innovation. Implies a number of differing competencies are involved and also implies the universality of creativity ? we are creative on some level as we all solve problems.


Other definitions Vince Coleman Youth Jersey , measurement and benchmarking techniques are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from . You can also receive a regular Mark McGwire Youth Jersey , free newsletter by entering your email address at this site.


You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

What Are The Four Essential Components Of A Perfect Travel Logos Design?

Posted On : Jan-17-2012 | seen (171) times | Article Word Count : 535 |

Do you have a travel agency? Do you want to improve its reputation in the market? Do you want your company to be a big name? Do you have a travel agency? Do you want to improve its reputation in the market? Do you want your company to be a big name?

I can bet that you have a yes card in your hands. This is obvious that every business owner wants to sets his business apart from the rest. They want to have an edge over their competitors in terms of reputation, exposure and revenue. So if you own a travel agency and wants your business to standout from the rest then you will have to put a lot of efforts in it.

What should be those hard efforts?

These hard efforts include marketing and promoting your business with every possible method. One such method that is adopted by most of the entrepreneurs is to design a corporate identity. Travel logos are something which will return your hard efforts with a sizable amount but for that you need to seriously think if your corporate identity has all the important features to make a perfect brand mark. There are various features that can make this small piece of graphical representation a brand but this is only possible if these features are utilized creatively, from the side of a graphic designer. Therefore Whitey Herzog Youth Jersey , let鈥檚 graze through some of those features that are deemed to be crucial for such brand mark identities.

Colors:

Travel is often consociated with blue and white which is the color of sky. The subliminal message channeled through blue is of confidence, success, authority Lou Brock Youth Jersey , security and trustworthiness. Mostly it is preferred to be in light shades so that the preceding goals are attained easily. White is a symbol of purity and innocence. The meaning of white is 鈥淧URE鈥?as well. Hence, the two colors are commonly employed in such brand mark identities.

Fonts:

Fonts are not given a huge importance in such corporate identities for they are just there to convey the message. Usually text is only preferred when an agency鈥檚 name has to be incorporated in these brand marks. Therefore, . Wholesale Soccer Jerseys China Wholesale MLB Jerseys China Wholesale NHL Sports Jerseys Wholesale NFL Sports Jerseys Wholesale Cheap College Jerseys Cheap Jerseys Cheap College Jerseys Cheap Cheap Jerseys Wholesale NCAA Jerseys Wholesale NBA Jerseys