About 50 percent of businesses do not have a viable internet presence. Most of these are older established businesses that have not yet felt the need to go digital. The latest SEO news suggests that these businesses are losing customers to companies that have a strong internet presence and a (SEO) search engine optimisation strategy.
The old school suggests that SEO is too unpredictable takes too long and that their businesses have done very without this added expense they consider is unproven Throwback Atlanta Braves Jerseys , they still like to use and rely on PPC (pay per click).
Ignoring SEO does not just cost a few lost sales, but can be financially disastrous.
These are five ways it can affect your bottom line
1. Measurable results from expenditure
The facts are that a well done SEO strategy is highly measurable, very cost effective and probably the best method to ensure your businesses future profitably.
2. PPC verse SEO
PPC is expensive, but you still need a high quality website to keep customers.
Paid traffic (PPC) can have a higher conversion rate than that of SEO because it casts a narrower net and aims at specific customers.
3. Customer Knowledge
SEO has a much broader reach and can capture leads as well as sales when customers first start searching so the net capture rate is much higher.
It allows you to get a view of your customers鈥?needs and desires as well as the keywords they use so you can further optimise your site.
4. Being Prepared for Algorithm Updates
The great SEO news is that Googles search engines are geared for using 鈥淪EO Best Practices鈥?and adhering to them allows you to be in the best position for new updates.
With the 鈥淢edic鈥?update many websites that were not SEO lost their rankings and businesses were destroyed.
5. Credibility and Trust
It is a well-known fact that people just do not trust paid ads Custom Atlanta Braves Jerseys , listings or reviews, an organic listing has far more credibility amongst searchers. So if you do not have your site search engine optimised many people will just not notice your listing, even if it is on the first page as a paid ad.
Well done SEO can dominate the first page of people鈥檚 searches across the whole industry, which gives people confidence and trust in your company. When you hardy or never show in organic rankings Authentic Atlanta Braves Jerseys , consumers can become suspicious about your quality and business credentials this can also adversely affect the results of your PPC ads.
According to Straight Up Digital, For the best results possible for any website, use SEO strategies for all your content including headings, image descriptions Atlanta Braves Jerseys For Sale , social media platforms and anything you post on the internet. Then add PCC (pay for clicks) such as AdWords where appropriate so you can maximize the advantages of both.
Creating a webpage, then sprinkling it with keywords and phrases is ill advised and will be unlikely to give the results of a website conceived and made with SEO.
It is possible and many business sites do run successfully without a SEO strategy, but in reality, they are missing out on a great opportunity Cheap Atlanta Braves Jerseys , so after careful consideration, it becomes obvious that they would be much more successful by implementing a full SEO strategy.
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Opportunities for Business Start-Ups in Brighton and Hove Business Articles | March 29, 2012 Brighton and Hove is a vibrant, creative city on the South Coast of England that prospered during the Regency era. With the famous Royal Pavilion and iconic Brighton Pier it is steeped in histo...
Brighton and Hove is a vibrant Tom Glavine Braves Jersey , creative city on the South Coast of England that prospered during the Regency era. With the famous Royal Pavilion and iconic Brighton Pier it is steeped in history. Alongside this rich heritage Brighton and Hove has a unique contemporary identity and is regarded as one of the UK?s premier leisure destinations. With a host of top clubs, bars, restaurants and shops to choose from, Brighton has something to offer everyone.
This quality of life Phil Niekro Braves Jersey , together with Brighton?s entrepreneurial culture, makes the city an ideal location for business. Other factors adding to its appeal include Brighton?s strategic position in the buoyant economy of the South East and its proximity to London. These benefits have helped Brighton and Hove City Council to attract a significant amount of inward investment into the area over recent years. In addition it has encouraged an increase in new business start-ups with a further rise expected in 2012.
National statistics show that there was a 20% increase in UK business start-ups in 2011. As well as being a testament to entrepreneurship, this could also be a reflection of record levels of unemployment and the difficulties many are experiencing in finding a way back into the jobs market. It is perhaps significant that two of the fastest growing demographics among those launching start-ups are women and the over-fifties, two groups that have both suffered as a result of job losses.
Of the 471 Orlando Cepeda Braves Jersey ,000 start-ups during 2011, over 60,000 were in the South East, second only to London. As Brighton is at the economic heart of the region Deion Sanders Braves Jersey , this underlines the advantages the city enjoys when it comes to business. Anyone considering a start-up on the South Coast over the coming year can expect the support of Brighton and Hove City Council. Together with Brighton Chamber of Commerce they offer a range of face to face meetings, workshops and online advice to budding entrepreneurs.